Where rent growth is softening across the country

Published on June 13, 2025

by Adrian Sterling

Rental prices have been skyrocketing for years, fueled by strong economic growth and a booming housing market. However, recent data is showing that rent growth is starting to soften in some areas of the country. This shift could have significant implications for both renters and landlords alike, as well as the overall housing market. Let’s take a closer look at where exactly rent growth is softening across the country and what factors may be contributing to this trend.Where rent growth is softening across the country

The Current State of Rent Growth

According to recent data from Zillow, the national median rent grew by just 0.5% in June, marking the smallest annual increase since November 2011. This is a significant change from the double-digit increases seen in previous years. Additionally, rent growth has been declining steadily since its peak in July 2018, when it reached its highest level in a decade at 2.9%. This downward trend is a clear indication that the rental market may be experiencing a slowdown.

The Top Markets Where Rent Growth is Slowing

While rent growth remains strong in some cities, there are several key markets that are experiencing a notable slowdown. These include the following:

San Francisco, CA

The Bay Area has long been known for sky-high rental prices, but the region is now seeing a significant slowdown in rent growth. In June 2019, the median rent in San Francisco showed an annual decline of 1.2%. This may be attributed to the influx of new construction in the city, which has added more rental units to the market and increased competition among landlords.

Seattle, WA

Seattle, another city that has seen a surge in rental prices in recent years, is also among the top markets for slowing rent growth. In June 2019, the median rent in Seattle grew by just 1%, compared to an annual growth rate of 4.2% in June 2018. This shift may be due to a combination of increased housing supply and a slowing economy.

Portland, OR

Portland, Oregon has also been a hot spot for rising rental prices, but the city is now seeing a significant slowdown in rent growth. In June 2019, the median rent in Portland grew by just 0.4%, a sharp contrast to the 4.6% annual growth seen in June 2018. This could be attributed to the region’s recent efforts to enact rent control and other measures aimed at increasing affordable housing.

Miami, FL

In Miami, Florida, the slowing of rent growth is even more pronounced. In June 2019, the median rent in Miami grew by just 0.3%, compared to an annual growth rate of 4.9% in June 2018. This could be due to a combination of factors such as decreasing demand from international buyers and increasing housing inventory.

Factors Contributing to the Softening of Rent Growth

So why are we seeing a slowdown in rent growth now? While the exact reasons may vary from market to market, here are some of the key factors contributing to this trend:

Increase in Housing Supply

One of the major factors driving the easing of rent growth is the increase in housing supply. In many of the top markets where rent growth is slowing, there has been a surge in new construction, adding more rental units to the market. This increase in housing supply has given renters more options to choose from, leading to a decrease in rental prices.

Saturation of High-End Rentals

In cities like San Francisco and Seattle, the slowdown in rent growth may also be attributed to the saturation of high-end rentals. As more luxury apartments and condos are built, landlords are finding it harder to keep increasing rental prices. This is especially true in areas that have historically been known for their high cost of living.

Social and Economic Factors

Other factors that may be contributing to the softening of rent growth include a slowing economy and demographic shifts in certain areas. With stagnant wage growth and rising home prices, many renters are unable to afford higher rent prices, causing demand to decrease. Additionally, some of the top markets where rent growth is slowing have seen an influx of younger generations who are more likely to prioritize owning a home over renting, leading to weaker demand for rental properties.

Implications for Renters and Landlords

For renters, the softening of rent growth is good news. With more housing options and less competition, they have a better chance of finding an affordable rental property. However, for landlords, it may mean lower rental income and potentially longer rental vacancies. With rent growth expected to slow even further in the coming months, landlords should be prepared to adjust their rental prices and offer other incentives to attract and retain tenants.

The Bottom Line

The current softening of rent growth in some areas of the country is a sign that the rental market is beginning to stabilize after years of rapid growth. While this may be a welcome change for renters, landlords should be prepared to adapt to the changing market conditions in order to stay competitive and maintain a profitable rental property portfolio.