Online stylists replace traditional personal shoppers
In today’s digital age, online shopping has become the go-to method for many consumers. With the convenience and accessibility of browsing and purchasing products online, brick and mortar stores are continuously losing foot traffic. As a result, traditional personal shoppers, once a luxury and convenience for those with the means, have been slowly decreasing in popularity. However, in their place, a new type of styling service has emerged – online stylists. In this article, we will explore how online stylists are replacing traditional personal shoppers and why this shift is happening.
The Rise of Online Shopping
Before delving into the world of online stylists, it’s essential to understand the growth and influence of online shopping. In 2020, e-commerce sales accounted for 14.1% of global retail sales, and this number is projected to reach 22% by 2023. The convenience of buying anything from groceries to high-end luxury goods with just a few clicks has attracted consumers to online shopping, especially during the global pandemic. This trend has not only affected typical retail but has also impacted the fashion industry, specifically personal shopping services.
Traditional Personal Shoppers
Personal shoppers have been around for decades, catering to the elite and wealthy who did not have the time or expertise to shop for themselves. While personal shopping has evolved throughout the years to accommodate a wider range of clients, the concept remains the same. Personal shoppers offer a one-on-one styling experience, curating outfits and providing advice based on the client’s preferences and budget. However, with the rise of online shopping, the demand and appeal for traditional personal shoppers have diminished.
The Challenges of Traditional Personal Shopping
One of the main challenges traditional personal shoppers face is cost. Personal shoppers often come with a hefty price tag, making it a service primarily reserved for those who can afford it. In some cases, personal shoppers are paid commission based on the items they recommend or purchase for the client, which can create a conflict of interest. Additionally, traditional personal shoppers are limited by the inventory and selection of the stores they visit, which may not always align with the client’s style or preferences.
The Emergence of Online Stylists
As traditional personal shopping declines in demand, enter online stylists. Online stylists provide a virtual alternative, offering the same personal shopping experience in a more accessible and budget-friendly manner. Through online platforms, stylists can connect with clients from all over the world, regardless of location or time zones. With access to a broader range of brands and retailers, online stylists can cater to a wider audience with varying budgets and styles.
What Sets Online Stylists Apart?
One of the main distinctions between traditional personal shoppers and online stylists is the convenience factor. As mentioned earlier, online shopping has skyrocketed in popularity, and the convenience of purchasing online has extended to styling services. With online stylists, there is no need to schedule in-person appointments or meet at a specific location. Everything is done virtually, which saves time and allows clients to shop at their leisure. Moreover, online stylists often offer more affordable rates, making personal shopping accessible to a wider audience.
Do Online Stylists Really Replace Traditional Personal Shoppers?
While online stylists have undoubtedly impacted the demand for traditional personal shoppers, they do not entirely replace them. There will always be a market for personal shoppers, especially among the wealthy and luxury brands. However, the emergence of online stylists offers a more accessible and budget-friendly option for those who can’t afford traditional personal shoppers.
The Future of Personal Shopping
It’s safe to say that the future of personal shopping lies in the online realm. As online shopping continues to dominate retail, the demand for online stylists will continue to grow. However, there will always be a market for traditional personal shoppers, especially for those who prefer a more personalized and in-person experience. The goal for both types of styling services should be to co-exist and cater to the different needs and preferences of clients.
In Conclusion
The rise of online shopping has brought about changes in various industries, including personal shopping. As consumers continue to opt for the convenience and accessibility of online shopping, online stylists are stepping in to fill the gap left by traditional personal shoppers. While both services offer a one-on-one styling experience, online stylists provide a more affordable and convenient alternative. The future of personal shopping lies in the integration of traditional and online services, catering to the diverse needs and budgets of clients.
